The Present and Future of HTML5 Video Experiences

                                                                    As commercial availability of the Apple iPad draws near, we have been getting a lot of inquiries from customers looking for guidance on what they need to do to deliver great video experiences on these devices that exclusively support the HTML5 approach to video. These customers are excited about the possibilities of the iPad, but they also have concerns about what it will take to deliver great video experiences in this environment. They want to know what the tradeoffs and gotchas are, and what we're doing to help them navigate this new landscape.
                                                                         Customers have been thrilled and somewhat surprised to learn that Brightcove has supported HTML5 in basic form since 2008, which is when we began to support the H.264 video format and released our open Media APIs for accessing content stored in the Brightcove online video platform. Since that time, it has been possible for customers to create HTML5 experiences on devices such as the Apple iPhone and iPod Touch and deliver video that renders beautifully. We have had several early adopter customers use our platform in this way.